Built in Dallas.
Trusted
Nationwide.
We're a Texas-born, family-run flooring company with deep roots in Dallas and a mission that never changed: give every homeowner and contractor access to beautiful, durable vinyl flooring at a price that makes sense.
Years in Business
Serving homeowners and contractors from our Dallas, TX home base since 2010
Happy Customers
From North Texas neighborhoods to commercial builds across the country
Styles In Stock
Oak, stone, marble, slate, walnut, and everything in between
Customer Rated
Consistently top-rated for product quality, service, and value
A Dallas Family
Bet on Better Floors
Rolled Vinyl Flooring was born out of a frustration familiar to anyone who's ever tried to renovate a home on a real budget. Our founder, Jed Villareal, was renovating a rental property in Dallas's Oak Cliff neighborhood in 2010 when he discovered just how wide the gap was between what flooring distributors charged and what quality product should actually cost.
Rather than accept it, he went directly to the source — building relationships with premium vinyl manufacturers in the U.S. and abroad, cutting out the distributor layer, and passing those savings on to customers. What started as a single-product operation out of a Dallas warehouse has grown into a nationally-shipping flooring brand with over 50 styles and thousands of satisfied customers in every state.
The mission hasn't changed: honest product, transparent pricing, and advice you can trust from people who genuinely know floors. Villareal Industries LLC — the parent company — remains proudly headquartered in Dallas, Texas.
Dallas, Texas, 2010 — Founded in a warehouse on the edge of Oak Cliff. Still proudly Texas-made in spirit, now shipping nationwide.
Why Dallas Shaped
Everything We Do
Dallas isn't just where we're from — it's what we're about. North Texas taught us that people work hard for their money, they expect straight talk, and they want products that last. Those values are baked into everything we sell and every interaction we have with customers.
Built for the Texas Climate
Dallas heat, humidity swings, and concrete slabs shaped our understanding of what flooring needs to survive and thrive in American homes — especially in the South and Sun Belt.
Texas Straight Talk
No bait-and-switch. No hidden fees. We price fairly, describe products honestly, and tell you exactly what works best for your situation — even if that means recommending a lower-cost option.
Central Location, Fast Nationwide Shipping
Being based in Dallas puts us right in the heart of the country. Most orders reach customers coast-to-coast in 2–4 business days, with free shipping on orders over $500.
"I grew up watching my father fix up houses in Oak Cliff on weekends. He'd lay vinyl flooring, patch walls, make something old look new again. That's what we do — just at a bigger scale, and now we ship it to your door anywhere in America."
Our Core Values
Quality First, Always
We source only from certified manufacturers meeting our strict standards for wear resistance, dimensional stability, and environmental safety. If we wouldn't install it in our own Dallas homes, we won't sell it.
Honest Relationships
No pushy upsells, no misleading specs. We give you the straight story — what each product is, where it works best, and whether it's genuinely right for your project.
Fair, Transparent Pricing
By partnering directly with manufacturers and keeping lean Texas-sized operations, we offer premium product at prices that genuinely surprise people. What you see is what you pay.
Responsible Sourcing
We actively seek out phthalate-free, low-VOC, and FloorScore-certified products. Beautiful floors shouldn't compromise your family's health or the environment.
Real Human Support
Every question gets answered by a real flooring expert — not an automated response. We pick up the phone, reply same day, and stand behind every product we sell.
Stand-Behind Warranty
Our 20-year warranty isn't a marketing line — it's a commitment. If there's a manufacturing defect, we make it right. Full stop, no runaround.
The People Behind
Every Roll We Ship
Jed Villareal
Born and raised in Dallas. Started Villareal Industries LLC in 2010 after spotting the gap between what distributors charged and what quality vinyl should cost. Still personally approves every new product line.
Maria Leal
15 years in material specification and commercial flooring design. Maria manages our manufacturer relationships and vets every new product against our quality benchmarks before it touches our shelves.
Ray Martinez
Certified flooring installer with 20+ years on job sites across Texas and beyond. Ray writes our installation guides, trains our installer network, and handles complex commercial specs personally.
Tanya Walsh
The reason our reviews consistently call out "incredible service." Tanya leads our support team and makes sure every customer — from a first-time DIYer to a national contractor — gets the right outcome.
From Oak Cliff to
All 50 States
Founded in Dallas
Jed Villareal launches Villareal Industries LLC from a Dallas warehouse, stocking a small range of premium vinyl rolls and selling direct to local contractors and homeowners.
Texas Regional Growth
Expanded to serve Houston, San Antonio, and Austin markets. Commercial contracts with Texas property management firms put the brand on the map statewide.
Direct Manufacturing Deals
Formed direct partnerships with top U.S. and European vinyl manufacturers — bypassing distributors, improving quality control, and dramatically reducing costs passed on to customers.
National E-Commerce Launch
Launched rolledvinylflooring.com with nationwide shipping, a free sample program, and a full online product catalog — reaching customers in all 50 states for the first time.
Eco-Certified Collection
Launched FloorScore and phthalate-free certified product lines in direct response to growing demand for healthier, lower-VOC flooring choices in family homes.
10,000+ Customers & Growing
Shipping premium rolled vinyl to homeowners, contractors, designers, and commercial clients coast to coast — still proudly headquartered in Dallas, Texas.
The Rolled Vinyl
Flooring Promise
Free Samples, Always
Order up to 5 free samples shipped to your door. We want you 100% certain before you spend a dollar.
Same-Day Expert Advice
Call or email and a real Dallas-based flooring specialist responds the same business day with honest, unbiased guidance.
Precision-Cut to Order
Every roll is cut to your exact measurements — minimising waste and ensuring a clean, professional result.
30-Day Hassle-Free Returns
If it's not right for any reason, return it within 30 days for a full refund — no questions asked.
20-Year Manufacturer Warranty
Every product we carry is backed by a full warranty. We're here for the life of your floor.
We measure our success by how your floors look in ten years — not by how many rolls we ship today.
Let's Find Your
Perfect Floor
Browse our full collection, order free samples, or reach out to our Dallas-based team directly. We're here to help you make the right choice with confidence.